Don’t be so Pushy

  • RvT, Lee
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To an earlier generation of marketers, the ability to push a personalised message into the pockets of your customers must seem almost magical. And then to have that message vibrate and chime too, to interrupt the customer from what they were doing and pay attention to you and your message. It’s everything that 20th century TV and newspaper ads weren’t.

Conference Democracy DDD

  • Matt
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How we leveraged AWS Native Serverless to deliver a voting app for the DDD East Midlands 2023 conference.

The benefits of owning risk

  • Simon
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Staffing companies are gearing up to take market share from consultancies, owning more risk may be the only way to keep the wolves from the door.

Hear from the team

  • Alec
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Over my first few months I have been chatting to new and older members of our team to find out; why they joined, what they have been working on and looking to the future.

Testing OpenAI’s whisper with a Scottish accent

  • Lee, Dan
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OpenAI’s recent release of Whisper boasts human-level robustness and accuracy in speech recognition. I’m not Scottish (although I was born pretty close), but I immediately wanted to test it with a Scottish accent and compare it to “human-level”.

Diversity in a new business, a challenge…and an opportunity

  • Alec
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I’ve been wanting to share some views on this topic for some time. When building our content to talk about the type of business we are I saw many organisations put a bland diversity statement on their careers site. I was thinking about doing the similar but struggled. Why?

Crocodiles can now ride bicycles

  • Dan
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Creating images from natural language is now a thing and available to all, limited more by our imagination than the technology behind it. Should we celebrate or worry about computers doing things we thought impossible?

Hate Passwords, Love Password-less

  • RvT, Simon
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At San Digital we try to help our clients chose the most appropriate technology. Ideally, using ready-made commodity components. Authentication is an excellent case in point.

What’s commoditisation and why is it important

  • Simon
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At San Digital we frequently use Wardley Maps to discuss technology strategy with our clients, one of the key concepts is commoditisation, the journey that technology takes from innovative to ubiquitous.